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Serality's management team is a group of successful high tech entrepreneurs with significant personal experience with issues and opportunities associated with aging. Specifically, the team has an extensive background in expert systems, web applications, e-commerce, social networking, ERP and CRM.

Ed Rose

Ed has 25 years of experience focused on using technology to improve existing products, processes and business models in industries ranging from printing and publishing to tablet-based Physician Practice Management. Ed has a proven track record of working with world-class investors and leading companies to successful outcomes. Most recently, Ed was CEO of OCS, a market leader in Electronic Software Licensing and Distribution. Ed holds a Bachelor of Fine Arts from The New York State College of Ceramics at Alfred, and did graduate work in electronic imaging at the Rochester Institute of Technology. 

Kim Agricola

Kim brings 25 years of experience in software and web marketing to Serality. As Vice President of Marketing at Callisto Corporation, she was responsible for marketing strategy, product management and public relations activities for the PhotoParade line of consumer digital photography products and web-based services. Prior to Callisto, she held senior marketing positions with TrailBreaker, ShopLink, Stream International and ON Technology. Kim holds a Bachelor of Science in Management and Organizational Behavior and an MBA from Babson College.

Tom Durney

Tom served as Chief Financial Officer and Chief Operating Officer of Open Channel Solutions, Inc.  Tom joined OCS in 1999 after a three-year tenure leading Fidelity Investments' Electronic Document Management initiative. After spending 13 years at R.R. Donnelley leading new business start-ups, site expansions, financial, and operations teams, Tom joined Courier Corporation and served as VP/General Manager of its MA-based Electronic Publishing Innovations Center and book publishing operations. He has 26 years of general management experience in the high technology, publishing and financial services industries. Tom earned his Bachelor of Science degree from Suffolk University.

Aman Dagwar

Aman has more than 13 years of experience developing internet and intranet applications on multiple architectures. Before joining Serality, Aman was IT Manager and Lead Architect at OCS, responsible for managing offshore and onshore development teams.  Prior to joining OCS, Aman was a Software Consultant and Lead Architect at the National Stock Exchange of India, where he and his team developed online trading systems that handled millions of daily trades. Aman holds a Bachelor of Electronics and Telecommunications degree from Amravati University in India.

Jim Beimford

Jim Beimford has been involved in a number of industries including print, publishing, financial services and enterprise software. Assignments included postings in Information Services, Direct Marketing and the Global Software Business Units of RR Donnelley & Sons and their subsidiery Corporate Software & Technology.  He also lived abroad as President of RR Donnelley Japan, and Senior Vice President of Latin America, responsible for engineering the post acquisition transitions of acquired companies. Jim most recently served as Vice President of Business Development at EMC - Document Sciences Division and in advisory roles to a number of Boston based start-up companies. Jim holds a BS in Management and Entrepreneurial Studies from the Kelley School of Business at Indiana University.